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April 16, 2015

UChicago Dining elicits student opinions through online survey

If you have walked into a dining hall or café on campus recently, you have most likely found small piles of business cards and flyers reading, “You talk, we listen,” or “Talk to us.” These advertisements refer to a survey initiated by UChicago Dining Services at the beginning of this quarter. The survey is located on campusdiningvoice.com, a site powered by the customer experience company Medallia.

The short survey asks students to answer questions relating to their dining experience in their respective dining hall. Questions include, “Overall, how satisfied are you with your experience at [Bartlett or South] Dining?” and “How satisfied are you with the following aspects of the service you received?” referring to friendliness and speed of service. Another question was “How satisfied are you with the following aspects of the food you purchased?” referring to appearance and taste.

“This is an ongoing survey that Aramark conducts. It is just one of the many ways in which UChicago Dining receives feedback from students throughout the year, and as we do with any input we hear from students, we will evaluate how we can incorporate their thoughts to better the UChicago Dining experience,” UChicago Dining Services wrote in a statement. “It is also an important part of Aramark’s employee recognition program and helps them reward staff for outstanding customer service.”

The employee recognition program refers to an achievement award Aramark grants to those employees who generate significant advancements in “safety, customer service, community, innovation, wellness, etc.,” according to Aramark’s website. If, on the survey, one responds positively to questions about the staff, the survey will then prompt them to “describe anything related to service that made your experience special, including any employees’ names so we can thank them.”

To incentivize students, dining is entering participants who elect to provide their contact information into a sweepstakes for a $50 gift card.

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